Would prefer to call myself a ‘Creator’ rather than an art director, painter or film maker. Whether its painting a portrait, sculpting an Automata or
crafting a magic trick with a deck of cards - the joy of creation has always been the driving force.
Advertising gives me the scope to channelize this into solving problems for brands, through appropriate art and creative strategy. The past almost two decades quest for solutions in this ‘problematic’ industry has been a fun ride. I do earn my bread from advertising but creating newness has always been the butter to my creative half.