Coca Cola : Diwali Campaign
Coca-Cola wanted a distinctive and clutter breaking look for its Diwali communication.
Much like the brand, Warli, a 400-year old traditional Indian art form, is also about togetherness and simplicity. So, the two were blended together to uplift the Diwali spirit.
The art has been used to create animated characters in the campaign,
which symbolize our connection to our roots and stands for the positive paths created by Coca-Cola for the fulfilment of the journey.
Much like the brand, Warli, a 400-year old traditional Indian art form, is also about togetherness and simplicity. So, the two were blended together to uplift the Diwali spirit.
The art has been used to create animated characters in the campaign,
which symbolize our connection to our roots and stands for the positive paths created by Coca-Cola for the fulfilment of the journey.
