Kurkure is the leading namkeen brand in India. The brand mainly celebrates quirks and fun bits of the Indian family life.
Hence when the brand came with a brief to create a mascot, the housewife, the uncrowned queen of
Hence when the brand came with a brief to create a mascot, the housewife, the uncrowned queen of
every Indian family seemed like an apt choice.
We created Ms. Kurkure, the mascot who shows up to parade the brand's positioning - ‘Khayaal Toh Chatpata Hai’
which goes on to celebrate progressive thinking that housewives bring to their households.
The brand which previously saw veteran actors like Juhi Chawla and Parineeti Chopra,
this time around worked with ‘Pink’ actress Taapsee Pannu as their new brand ambassador.
Her claymation character was developed for a series of animated ad films.
We created Ms. Kurkure, the mascot who shows up to parade the brand's positioning - ‘Khayaal Toh Chatpata Hai’
which goes on to celebrate progressive thinking that housewives bring to their households.
The brand which previously saw veteran actors like Juhi Chawla and Parineeti Chopra,
this time around worked with ‘Pink’ actress Taapsee Pannu as their new brand ambassador.
Her claymation character was developed for a series of animated ad films.
Art-Director: Partha Sengupta
Copy Writer: Priyadarshi Khastagir
Animation and Direction: Collective Art Private Limited ( Nandakishor Tatar)
DOP : Ashish Vaidya
Copy Writer: Priyadarshi Khastagir
Animation and Direction: Collective Art Private Limited ( Nandakishor Tatar)
DOP : Ashish Vaidya