To amplify the presence of Pepsi amongst the youth we came up with the ‘I Can’ thought.
Each Pepsi can had an ‘I Can’ resolute slogan.
One could now just pick up a can, with a resolution and make a statement
all while just chilling out.
Each Pepsi can had an ‘I Can’ resolute slogan.
One could now just pick up a can, with a resolution and make a statement
all while just chilling out.
An example of how the idea could be taken to other countries across the globe based what is relevant in their
socio-cultural scenario was also presented.
Eg: On June 2018 UAE residents had welcomed the Saudi Royal Decree which will allow women in the kingdom to legally drive.
The ‘I Can’ celebrates that too to support the spirit of progressive change.
Eg: On June 2018 UAE residents had welcomed the Saudi Royal Decree which will allow women in the kingdom to legally drive.
The ‘I Can’ celebrates that too to support the spirit of progressive change.
